Sotran Retail Design & Merchandising

As the managing head of Visual Merchandising, Interior Design, and Creative at Sotran Dekorativ, I lead the design and execution of a high-end retail environment strategy across all Sotran stores. My responsibilities include designing and managing store layouts, maintaining visual standards, and overseeing product presentation to ensure a cohesive and premium in-store experience.

 

I also design custom furniture ranges and coordinate the manufacturing of display units to support our merchandising goals. In close collaboration with the buying and marketing teams, I curate new product ranges and style content for campaigns and photoshoots. My role bridges creative vision and strategic planning to elevate the brand’s aesthetic and customer experience.​